College Application Advice from High School Counselors | What Matters Most

High School Counselors’ Best College Application Advice for Students and Parents The college application process can feel overwhelming—for students trying to stand out and for parents […]
The Real Cost of College: FAFSA, CSS Profile, and the Questions Every Family Should Be Asking

The Real Cost of College: FAFSA, CSS Profile, and the Questions Every Family Should Be Asking College costs feel overwhelming right now—and families are asking smarter, […]
What I Learned About Demonstrated Interest After My Daughter Got Deferred

What I Learned About Demonstrated Interest After My Daughter Got Deferred My daughter applied early action (EA) to a university that looked perfect on paper. Good […]
How to Win a Merit Scholarship Appeal: 3 Steps to Strengthen Your Case

How to Win a Merit Scholarship Appeal: 3 Steps to Strengthen Your Case Merit scholarships can feel like a final verdict: Here’s what you got—take it […]
Your Student Got Deferred: Now What? (A Financial Reality Check for Senior Parents)

Your kid got deferred. Not accepted. Not rejected. Deferred. Which somehow feels worse than both because now you’re stuck in limbo until March or April, waiting […]
Holiday Q&A: How to Appeal a Financial Aid Offer: What to Say (and What Not to Say)

Holiday Q&A: How to Appeal a Financial Aid Offer: What to Say (and What Not to Say) The end of the year is one of the […]
Early Decision, Deferrals, and College Rejection: What to Do If Your Child Doesn’t Get Into Their Dream School

Early Decision, Deferrals, and College Rejection: What to Do If Your Child Doesn’t Get Into Their Dream School Early Decision and Early Action notifications hit families […]
How to Appeal Early Decision Financial Aid (Yes, You Can)

How to Appeal Early Decision Financial Aid (Yes, You Can) Early Decision (ED) admissions season is one of the most emotionally charged moments in the college […]
Demonstrated Interest with Mark Stucker: What It Is and How Does It Affect College Admissions?

Demonstrated Interest with Mark Stucker: What It Is and How Does It Affect College Admissions? If you’ve been anywhere near the college admissions world lately, you’ve […]
6 Most Frequently Asked Financial Aid Questions Keeping Parents Up at Night (Answered)

6 Frequently Asked Financial Aid Questions Keeping Parents Up at Night (Answered) If you’re lying awake wondering how you’ll pay for college, you’re not alone. Every […]