Matthew Carpenter | College Aid Pro
Co-Founder, Chief Revenue Officer
Matthew Carpenter
Matt started his college planning career in 2005 after realizing both he and his parents had made some major mistakes in navigating the college admissions and financial aid processes.
It became Matt’s mission to show other families how to avoid making similar mistakes in one of the biggest investments of their life. Today, Matt is recognized as one of the nation’s leading authorities within the college funding niche. Matt has successfully guided thousands of families through the college financial aid maze. As Co-founder and Chief Revenue Officer of College Aid Pro, Matt continues his mission to help every family find an affordable path to college.
Matt grew up in the Birthplace of American Independence, otherwise known as Ipswich, MA. He graduated from Stonehill College in 2004 after enjoying a great career in the classroom, much less so on the football field.
When he’s not busy saving families from the college loan crisis, Matt enjoys hanging out with his wife Rosey, their daughter Emma, and their lab Tommy. They reside in Beverly, MA.
About College Aid Pro
Empowering Families to Conquer the College Funding Crisis
College Aid Pro™ stands as a leading provider of innovative college planning solutions, born from the urgent need to demystify the increasingly complex landscape of college admissions and financial aid. Co-founded by financial aid strategist Matt Carpenter, our organization is driven by a singular, powerful belief: Every student deserves access to a quality education at a price their family can truly afford.
We exist to counter the devastating trend of families overpaying for college and falling victim to overwhelming student loan debt. For too long, the financial aid system has operated like a labyrinth, favoring those who understand its hidden rules. College Aid Pro is dedicated to leveling that playing field.
Introducing MyCAP: The Science Behind Smarter College Decisions
At the very heart of our platform is MyCAP, the industry’s #1 rated college planning software. MyCAP is not just a calculator; it’s a sophisticated intelligence tool that provides personalized, data-driven strategies for every family.
While the general perception is that financial aid is purely based on the FAFSA, the reality is far more nuanced. Our software does the heavy lifting by analyzing your family’s unique financial profile against the methodologies of thousands of institutions. This allows us to accurately project your eligibility for financial aid and scholarships at schools nationwide.
MyCAP then goes a critical step further: it helps you strategically build a targeted list of colleges that are known to be generous with their institutional aid, often maximizing the “free money” your student can receive. This targeted approach transforms a stressful, hours-long guessing game into a clear, manageable strategy, ensuring you’re applying to institutions where your student’s profile is most likely to yield a strong financial aid package. The result is a reduced student debt load and a far clearer path to graduation.
More Than Software: Expertise You Can Trust
Our commitment extends far beyond the technology. While MyCAP provides the data, the College Aid Pro team—comprised of veteran financial planners and higher education experts—provides the crucial human guidance.
With years of expertise in both financial markets and college aid processes, we bring trusted advice to the table. We empower parents and students by simplifying the most intimidating parts of the journey: understanding the FAFSA and CSS Profile, strategically navigating merit scholarship applications, and evaluating loan options. We help families see the true cost of college, allowing them to make informed decisions that align with their long-term financial goals.
College Aid Pro is more than a service; it’s a commitment to your family’s future success. We are here to transform what often seems like an impossible challenge into an accessible reality, helping thousands of families secure the aid they need and turn college dreams into debt-free realities.